09
Jun
13

6.9.13 … Norman Rockwell and Coca-Cola … things go better with Coke …

Norman Rockwell, Coca-Cola, World of Coca-Cola, lost paintings: I pay to go here about once every two years.  The Pop Culture Gallery is probably y favorite exhibit.  And since I love Norman Rockwell, I’ll go again soon.  🙂

American OriginalsNorman Rockwell & Coca-Cola

American Originals: Norman Rockwell & Coca-Cola is the newest exhibit on display in our Pop Culture Gallery. This exhibit showcases examples of Rockwell’s Coca-Cola work from original paintings to final marketing pieces. This exhibit opens on May 24, 2013 and runs through May 2014.

From 1928 to 1935, The Coca-Cola Company commissioned Norman Rockwell to create six oil paintings that were developed into a variety of finished marketing pieces. Of those six original paintings, only three are in our possession today. These works are on display together at the World of Coca-Cola for the first time.

via American Originals Norman Rockwell™ & Coca-Cola® | World of Coca-Cola.

And check your basements …

The Company now possesses three of six original artworks it commissioned from Rockwell between 1928 and 1935, and would like to acquire the other three.

The newly found painting, “Barefoot Boy,” depicts a Tom Sawyer look-alike holding a bottle of Coca-Cola with his dog beside him. At the time it was introduced, the work was the most popular calendar for Coca-Cola ever, with close to 2 million distributed. The same artwork also appeared on trays, school tablets, window display pieces and outdoor posters.

The Company is actively searching for these works:

“The Old Oaken Bucket,” 1932 – A boy sitting on a well with a small wooden barrel of bottles of Coca-Cola in his lap.

“Wholesome Refreshment,” – A 1928 sepia tone magazine ad for The Saturday Evening Post in which a smiling young man in a sweater and knickers lounges with a Coca-Cola. In the background, adults are dressed in their finest 1920s attire and children are playing. A legend at the bottom of the ad declares, “8 million a day.”

“Office Boy – 4 p.m. – The Pause That Refreshes,” – A 1930 outdoor poster in which a smiling boy, dressed in a suit and tie and carrying a tray with two bottles of Coca-Cola and two bellshaped glasses, is opening a door that says ‘Vice President.’

“Barefoot Boy” was acquired from a retired printing company executive who had obtained it from the firm that produced the original calendar. The two other Rockwells the company has located — “Carry Me Back to Old Virginny” from 1934 and “Out Fishin'” from 1935 — remained in the Atlanta area before the company found them.

via Coke Lore: Help Us Find the Missing Rockwells: The Coca-Cola Company.


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