11
Jun
13

6.11.13 … Apple: Simplify, Perfect, Delight :) …

Apple, corporate values: Simplify, Perfect, Delight … (and get the stock price back up)

Presented in two videos that bookended the keynote address, it was at once a mission statement for the post-Steve Jobs era and a paean to the Apple co-founder’s vision for the company. It’s a “Think Different” campaign for the next phase of Apple’s evolution, and it speaks to Apple’s drive for perfection, Jobs’s “we just want to make great products” refrain, and his 1997 observation that “innovation is saying no to 1,000 things.”

via Apple’s Declaration of Values: Simplify, Perfect, Delight – John Paczkowski – News – AllThingsD.


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