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8.4.13 … Pax Backpacks go live on 8/5 … I want a red one … and major kudos … 22 percent to charity … why? “That’s the percentage of children in the U.S. who live under the federal poverty level … more than 16 million kids” …

Pax Backpacks, for-profit backpack company with a conscience, Davidson College,  Joe Morrison ’14, Citizens Schools, Davidson College Venture Lab, kudos:  Love this story …

Pax Backpacks is about to go live. Slated for sales launch Monday, August 5, the for-profit backpack company with a conscience is the entrepreneurial brainchild of Joe Morrison ’14.

“This backpack is super simple and super durable,” says Morrison. “You’re making an investment. This bag is going to last a long, long time.”

Morrison hopes the good that his fledgling company creates will last a long time, too. He will donate 22 percent of profits to Citizens Schools, a non-profit operating in locations in North Carolina and a handful of other states, dedicated to bridging the educational “opportunity gap” with resources and programming in high-poverty schools. Why 22 percent?

“That’s the percentage of children in the U.S. who live under the federal poverty level. That’s more than 16 million kids,” says Morrison. The Pax Backpacks website launched today, Friday, amid a blitz of social media including Facebook, Twitter and Instagram. Pre-ordering begins Monday on IndieGoGo.com.

Morrison’s confidence in his product and business plan springs from the launchpad of the Davidson College Venture Lab, a new start-up incubator designed to accelerate the development of Davidson’s aspiring entrepreneurs through experiential education. The program’s other inaugural student participant is Tori Mayernick ’14, founder of Hives for Lives (H4L), a student run non-profit that sells local, natural honey to raise money for cancer research.

Joe Morrison ’14 in Venice, while traveling after a semester studying abroad in Ireland: “If only I’d had a Pax backpack then….”

Morrison’s passion for the social justice component of his Pax Backpacks business model springs from another seminal Davidson experience, his community service as a freshman Bonner Scholar tutoring and mentoring after-school students at the Ada Jenkins Community Center in Davidson.

Two Birds, One Backpack: Back to School and Packing Up Poverty with PAX.

RED DAYPACK
Image of Red Daypack

via Pax Backpacks — Red Daypack.


1 Response to “8.4.13 … Pax Backpacks go live on 8/5 … I want a red one … and major kudos … 22 percent to charity … why? “That’s the percentage of children in the U.S. who live under the federal poverty level … more than 16 million kids” …”



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