19
Sep
13

9.19.13 … The Only 9/11 Ad To Ever Get It Right … amazingly beautiful … Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings …

NYCB, 9/11, 9/12 New Beginnings:  Amazingly beautiful!  Thank you NYCB!

via ▶ NYC Ballet Presents NEW BEGINNINGS – YouTube.

Published on Sep 12, 2013

NEW BEGINNINGS

New York City Ballet presents NEW BEGINNINGS on September 12, 2013. Filmed at sunrise on the 57th floor of 4WTC in lower Manhattan, this short film captures an extraordinary and moving performance of Christopher Wheeldon’s After the Rain. It is a testament to the resilience of the human spirit, and a tribute to the future of the city that New York City Ballet calls home. #newbeginnings

via ▶ NYC Ballet Presents NEW BEGINNINGS – YouTube.

But, as a New Yorker, this video hit me hard. It is beautiful. It is moving. It is New York.

“New Beginnings” features NYCB principal dancers Maria Kowroski and Ask la Cour performing on the 57th-floor terrace of Four World Trade Center in lower Manhattan, according to Adweek. The music is part of Christopher Wheeldon’s “After the Rain” pas de deux — signifying new beginnings in New York City.

The video was posted at sunrise on 9/12/13.

That is the new One World Trade Center glowing in the background.

“Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings,” says Matt Eastwood, chief creative officer of DDB NYC, the NYCB’s ad agency.

I like that thought, a lot.

via The Only 9/11 Ad To Ever Get It Right.


0 Responses to “9.19.13 … The Only 9/11 Ad To Ever Get It Right … amazingly beautiful … Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings …”



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